When Ogilvy was 20 years old he wrote a document on door-to-door sales instruction manual. 30 years later Fortune magazine called it the best sales instruction manual ever written, and 30 years after that he sold his firm for nearly… Read More
I started Breakthrough Marketing as a means to digitally record my hand-written notes so that I could search them, and I thought, "why not share this insight with fellow direct response marketers?"
