Influencing Human Behavior

In the 1920’s, American writer and purveyor of modern psychology, Harry Allen Overstreet, wrote a great book called Influencing Human Behavior. In this book, he illuminates how to directly connect with a prospect and then getting them to take action:

“Action springs out of what we fundamentally desire… and the best piece of advice which can be given to those who wish to influence others is to first arouse in the other person an eager want by correctly determining their desires. He who can do this has the whole world with him. He who cannot walks a lonely way.”